January 10,, 2021
AbbVie film welcomed as part of ‘Innovate For Life’
The Irish Pharmaceutical Healthcare Association (IPHA) has welcomed a film highlighting the Irish work of AbbVie, one of the world’s leading biopharmaceutical companies.
The new film showcases the career and life opportunities offered by the west of Ireland.
It is part of IPHA’s ‘Innovate For Life’ campaign, a series of films featuring biopharmaceutical companies including Pfizer, Janssen, Takeda, Novartis, Astellas and AbbVie. The films bring out the many dimensions of the biopharmaceutical industry’s impact in Ireland. AbbVie’s footprint in the northwest, where it has two sites in Sligo, features in the latest film in the campaign.
Michael Lohan, Head of Life Sciences at IDA Ireland, said: “The foreign direct investment biopharmaceutical sector has a hugely significant impact on the Irish economy. The sector has demonstrated a commitment to Ireland through continued investment, longevity and resilience. The industry has demonstrated real leadership in the global fight against COVID-19 through collaboration on research to dynamic supply chain responses, directly supporting the demands placed on the healthcare system and wider society. The ‘Innovate For Life’ campaign helps to tell that impact and value story – a powerful narrative for a consequential industry.”
The AbbVie film, which is available to view online, shows the northwest at its best. Outside the workplace, it shows surfing and hiking destinations are just minutes away, although many of AbbVie’s employees simply enjoy the allure of a more serene lifestyle and the beautiful views of the northwest.
The campaign, #InnovateForLife, opens a window on the world of medicines innovation right across the lifecycle – from discovery and development through to manufacturing and adoption by the health services. The campaign is organised into three pillars – Patients, Places and Pioneers – capturing the economic and societal impact of the biopharmaceutical industry on patients’ lives, on communities, and on science and medicines development.
Bernard Mallee, Director of Communications and Advocacy at IPHA, said: “We are delighted to launch inspiring new content for ‘Innovate For Life’ – the campaign IPHA leads which draws together the many strands of our impact in patients’ lives, in communities across the country, and in science for the development of new treatments. During COVID-19, the role of our industry in the economy and in healthcare has been starkly revealed. Like other biopharmaceutical innovators, including Pfizer, Janssen, Takeda, Novartis and Astellas, AbbVie is part of ‘Innovate For Life’. We are proud of AbbVie’s contribution to the industry. It is making medicines for global supply, creating jobs in the region, improving patients’ health outcomes and helping to position Ireland for foreign direct investments. The new film helps to tell that important story for AbbVie as part of a wider industry narrative.”
AbbVie’s film can be viewed here
All films are available at Innovate For Life