The Irish Pharmaceutical Healthcare Association (IPHA), which represents the originator pharmaceutical industry, today [Monday] launched ‘Innovate for Life’, a public campaign aimed at telling a value story about the impact of medicines in society.
The development and adoption of self care in the Irish health system needs to be an all year effort according to the Irish Pharmacy Union (IPU) and the Irish Pharmaceutical Healthcare Association (IPHA). The two bodies have today launched a new self care awareness campaign, entitled ‘Be Well this Summer – Think Pharmacy’ designed to highlight the benefits to the public of looking after their health during the summer period.
Ahead of International Clinical Trials Day, pharmaceutical innovators call for:
Orlaith Brennan, IPHA Director of Commercial Affairs, recently attended the ICHOM annual conference on value based healthcare in Rotterdam.
ICHOM is the International Consortium for Healthcare Outcomes Management and was co-founded by Professor Michael Porter of the Harvard Business School.
On World IP Day, pharmaceutical innovators say it’s vital that the intellectual property (IP) rights that enhance the development of innovative medicines in Europe are protected and not further eroded.
On World Immunisation Week, pharmaceutical innovators say it’s vital to take steps to reduce vaccine hesitancy and to dispel ‘damaging’ myths about vaccination.