Ireland hosts the top players in medicines innovation, exporting to the world. In 50 years, we have built a medicines manufacturing powerhouse. The industry’s annual economic value is almost €15bn. We support tens of thousands of jobs, spread across the regions. Our medicines have social and economic impact, improving life expectancy and quality of life, and adding jobs and spending power locally. Innovate For Life, a digitally powered, film-led campaign, is about bringing to life our industry’s impact and value story. Through the stories of people, we show the difference innovation in medicines can make in lives, in communities and in science.