Be Well - Think Pharmacy series

The development and adoption of self care in the Irish health system needs to be an all year effort according to IPHA and IPU. Since October 2018, the two bodies have been running a series of campaigns under the banner ‘Be Well –Think Pharmacy’. Running as separate summer and winter campaigns, a 3rd iteration was launched in November 2019. 

The campaigns involve social media video content based on a series of emjoi cartoons with common summer and winter illnesses, as well as a series of posters which are displayed nationwide in retail pharmacies. It will actively promote self care all year round, as well as the valuable role of the pharmacist in supporting self care.

Self care is defined as the care taken by individuals of their own health and wellbeing at the lowest level of complexity with advice from a healthcare professional. Self care supports patients to stay healthy, especially during more vulnerable times and empowers individuals to manage important elements of their own and their loved one’s healthcare needs. Previous research by Behaviour & Attitudes confirms that there is a clear desire from the majority of people (92%) to be involved in decisions about their own health and medication, with 80% expressing their view that they see their pharmacist as a key partner in maintaining their health.

IPU Vice President Eoghan Hanly said, “Many of us are very diligent in managing our health, taking vitamins and living a healthy lifestyle when there are more coughs and colds going around. It is important that we should all manage our health proactively throughout the year as there is a range of healthcare considerations that can arise. Our advice to the public is to take care, and seek advice in their local pharmacy.”

IPHA Consumer Healthcare Division Chairman John Sheehy said, “IPHA is committed to working in partnership with the IPU and its members to promote the value of self-care. The value to people and society is immense. This campaign is the latest iteration of such collaboration with the IPU and will be an important initiative in encouraging people to manage their own health in a more pro-active way”.

You can view the videos from the latest series here: