IN THIS SECTION

Codes of Practice

The objective of the Codes of Practice is to ensure the highest possible standards in the promotion and advertising of medicines.

Code of Marketing Practice for the Pharmaceutical Industry, Edition 7.3: The Code of Marketing Practice for the Pharmaceutical Industry, Edition 7.3 provides guidance on the advertising and promotion of prescription and non-prescription medicines to doctors and pharmacists.
Code of Standards of Advertising Practice for the Consumer Healthcare Industry, Revision 5.1: The Code of Standards of Advertising Practice for the Consumer Healthcare Industry, Revision 5.1 covers advertisements for non-prescription medicines (also known as over-the-counter or OTC medicines) aimed at the general public, i.e. press, TV, radio, outdoor poster advertising and promotional activities in pharmacies for specific products.