IN THIS SECTION

Codes of Practice

The objective of the Codes of Practice is to ensure the highest possible standards in the promotion and advertising of medicines.

IPHA Code of Marketing Practice - Edition 7.5: The Code has been prepared by the Irish Pharmaceutical Healthcare Association (IPHA) with a view to securing the universal acceptance and adoption of high standards of conduct in the marketing of medicinal products to healthcare professionals, whether intended for use under medical supervision or otherwise.
Code of Standards of Advertising Practice for the Consumer Healthcare Industry, Revision 5.1: The Code of Standards of Advertising Practice for the Consumer Healthcare Industry, Revision 5.1 covers advertisements for non-prescription medicines (also known as over-the-counter or OTC medicines) aimed at the general public, i.e. press, TV, radio, outdoor poster advertising and promotional activities in pharmacies for specific products.