Code of Standards of Advertising Practice for the Consumer Healthcare Industry, Revision 5.1

The Code of Standards of Advertising Practice for the Consumer Healthcare Industry, Revision 5.1 covers advertisements for non-prescription medicines (also known as over-the-counter or OTC medicines) aimed at the general public, i.e. press, TV, radio, outdoor poster advertising and promotional activities in pharmacies for specific products.

Code of Standards of Advertising Practice for the Consumer Healthcare Industry, Revision 5.1 (1.00 MB, Adobe PDF) 

Advertisements to the Public - Checklist of Requirements

This checklist is intended to help IPHA member companies ensure compliance with the Code of Standards of Advertising Practice for the Consumer Healthcare Industry, Revision 5.1 when producing promotional material. It is not intended as a substitute for the Code.

Advertisements to the Public - Checklist of Requirements (0.04 MB, Adobe PDF)